Process
The goal was to create a distinctive brand identity for Felix Kargl that reflects clarity, functionality and creativity. Starting with target audience and brand value research, the project developed into a cohesive visual identity featuring a flexible logo system, custom graphic elements, carefully selected typography and a balanced color palette. Through moodboards, stylescapes and iterative design exploration, a recognizable and versatile branding system emerged. Some logos through the process:
Result
The result is a cohesive brand identity that spans logo design, web design and print applications. A flexible visual system, defined by bold typography, a distinctive color palette and a versatile logo, ensures consistency across all touchpoints. Supported by a comprehensive brand book, the identity provides a strong foundation for Felix Kargl's game development brand and professional visual communication. The last step was a brand book.
Further Projects
A curated collection of logo concepts and brand identities developed for a range of projects. Each identity was designed to communicate a unique story, combining strategic thinking with distinctive visual design.
