Process
Meiki was a project developed for the National Bank of Austria, specifically for the Financial Education Department. The aim was to create a complete corporate identity for a campaign teaching young children how to save money and understand basic economics. I designed posters and flyers to promote the launch of a new app, as well as an entire school book with educational tasks to be distributed to schools across Austria. The visual concept was based on the National Bank’s colors, adapted to appeal both to children and to professionals in social and educational fields. Playful bubble elements were combined with bold and clear layouts to balance fun and clarity.
Result
The outcome was a cohesive and engaging visual identity that stood out as a fresh design approach for the National Bank. The campaign consists of posters,info flyers, and the school book. It successfully conveyed financial education in an accessible and appealing way. The playful yet professional design ensured relevance for the young target group while maintaining credibility for educators and institutions. I am particularly proud of this project as it introduced a new design direction for the National Bank, driven by my own initiative and was delivered to schools all over Austria.
