Process
Meiki was a corporate identity and graphic design project developed for the Financial Education Department of the Austrian National Bank. The project included branding, educational materials, posters, flyers, and a school workbook designed to teach children financial literacy and basic economics. Combining playful visual elements with clear communication, the design system created an engaging and accessible learning experience for schools across Austria.
Result
The result was a cohesive corporate identity and educational design system that brought a fresh visual approach to the Austrian National Bank’s financial education initiatives. The project included posters, informational flyers, and a school workbook distributed to schools across Austria. By combining playful visuals with clear communication, the campaign made financial literacy more engaging and accessible for young audiences while maintaining credibility for educators and institutions.
